Digital Design
Coral Coins
Coral Coins
The Brief
Create bespoke and stand-out conceptual identity for a new Coral product. The Coral Coins.
The Challenge
Coral Coins are tokens you can collect and spend on rewards. It is an industry-first product that will help the brand to reach future goals. We had to create something equally creative and unique to support this product.
The Idea
Create the actual Coral Coin that will support all channels as a Hero image. Something unique that screams Coral and Rewards.
The Team
Behind the Project
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Alex Hazel
Creative Director
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Max Keily
Design Lead
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Sam Steele
Copywriter
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George Kefalas
Senior Designer
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Hakan Sertagac
Senior Designer
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David Zeitlin
3D Artist
Having a unique product not only sets a brand apart from its competitors but also creates a strong foundation for customer loyalty, premium pricing, and sustained business growth.
