Creative Campaign
Bwin Africa
Bwin Africa
The Brief
Create Online and Offline Campaign for the Launch of BWIN in Africa.
The Challenge
Big impactful sports betting promotion, to reinforce first big brand launch for BWIN in Africa. New market, new challenges.
The Idea
Pick up a Pick-up. A player could drive away in a BRAND NEW PICK UP TRUCK (Isuzu Double Cab).
The Team
Behind the Project
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Alex Hazel
Creative Director
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Max Keily
Design Lead
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George Kefalas
Senior Designer
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Barney Aston
Copywriter
Despite the challenges facing working for a different market, I found the experience enriching and professionally rewarding. Using the right strategies and continuous learning about cultural sensitivity, technology for communication and collaboration, we navigated these challenges successfully and made the most of it.
