Cheltenham
Racing
Racing
The Brief
Create Online and Offline Campaign for the biggest annual racing event in UK, The Cheltenham Festival.
The Challenge
The Cheltenham Festival is not just a highlight for those involved in horse racing but also a significant cultural event, drawing spectators and viewers from various backgrounds to celebrate the sport, the competition, and the community spirit that surrounds this historic event.
The Idea
Using own photography images for Coral instead of relying on stock images, can significantly impact brand perception, engagement, and overall marketing effectiveness. This will not only help in distinguishing the brand from its competitors and also significantly enhances its connection with the target audience, leading to stronger brand loyalty and better marketing outcomes.
The Team
Behind the Project
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Carl Fox
Creative Director
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Max Keily
Design Lead
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Vuyo Fazakerley
Senior Designer
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George Kefalas
Senior Designer
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Georgi Vuchkov
Senior designer
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Sam Steele
Copywriter
Our brand was significantly enhanced by an exceptional photoshoot, leading to outstanding outcomes that left our clients and stakeholders very pleased. This photoshoot was a key factor in our successful campaign, utilizing images for horse racing promotions at all major events throughout the season.
